Coming off its first lockout in '94-95, the NHL borrowed this slogan – Replicas NFL snapback hats included -- from the movie “Wayne’s World” to let fans know hockey was back. The TV spots featured street hockey scenes from the movie and a print campaign with the tag line: “Tape the sticks. Lace ’em up. Drop the puck.”
It’s the same world where the Seattle Mariners can go and spend $240-million on a player like Robinson Cano, likely one of the top-five stars in the game today. The 2013 NBA snapback hats M’s swooped in and paid that much for a player who had spent his whole career with the New York Yankees, the supposed biggest spenders of them all. They can do it because they make money off of fans, just like the ones the Orioles have and just like the ones the Yankees have. The fans that spend their almighty dollar at the park and online to buy NBA snapback hats and merchandise all year. Any team can afford to spend over $200 million on one player. This is the baseball world we live in.
